Cinema probably as to make itself more experiential in order to bounce back, I think. It can't just be a place that you can go to watch a film, it needs to make itself a unique experience. It needs to go back to that mantra of Marcus Loew, "We sell tickets to theatres, not movies."

It doesn't have to be as extreme as something like Secret Cinema, but they do have to offer something beyond what you can get at home!